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Men's Trend Themes SS19 : Authentic Austerity

This trend takes on the paired back, minimalist look and takes pride in clean, bright pieces that are timeless and elegant. Often here, products will come from the more ethically or eco focused companies, looking to help men and women build elegant wardrobes in a socially responsible manner. Brands in this category are focusing on adding value to products through authenticity and transparency, as well as appealing to customers’ increasing expectations of ethical production and emotional connections to brands they buy.
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