Let’s talk Western basics that always work. From the shirts to the boots and the lived-in denim and the sultry sway of fringe–we’re wild for the look and it’s so easy to incorporate into everyday wear. Western looks make you feel something–there’s a collection of people that live in the open land, work the land and love it most. Ranch life. Rodeo excitement. A saloon or two. If in this reading, you yearn for a bigger belt buckle–we’ve done our job.
It’s important to note the role Ralph Lauren plays in the romanticizing of the western heritage appeal, the hard but admirable work of ranch life and that adventurous and free-spirited storyline.
And we want to do right by Ralph. All Hat and No Cattle is not the vibe. We want to suit you up so you manifest the look and feel part of the wild west–as if you didn’t just buy it but have been dreaming about it this whole time.
Now that we have the essence of the aesthetic, let’s view it through an elevated lens–more runway and less stable. This is a highlight reel of pieces that are styled for Paris and New York so there are zero chances it looks costumey. Think ranch-to-city or where you’d take these looks–perhaps ranch-country stops including Jackson Hole and Aspen. This is luxury western wear that still embraces a men’s rugged sensibility and a wild streak with women. Now, let’s saddle up.