A.K. Rikk’s is in its Spring/Summer sale era where you can shop luxury fashions at exceptional price points. While there are so many benefits to sale, you also learn a new term: salemaxxing. Optimizing sale and shopping at your full potential is what salemaxxing is all about. With so many beautiful pieces, designers, aesthetics, new brands, old favorites and products too good to pass up, it’s hard to stay focused so we asked our personal stylists what era they're in when it comes to sale. It’s time for their perspectives on what to shop and why you should shop this instant.

Discounts are only going to deepen so it’s wise to follow along on socials for all the product highlights and to keep on top of the next sale era. 

Chase is in his Seize the Day era where waiting is a thing of the past. He’s a man that knows the quality and rarity of some of the items on the floor and he isn’t going to let greatness pass by. Snagging high price point items at heavy discounts isn’t something you take a lot of time to think about. You act fast. Chase’s sale mindset is to go big on sale shopping or go home with regret. “All the items you were debating at retail are on sale and now is the time.”

Bethany isn’t new to the whimsy trend–she really lives it. Leaning into her Whimsy era, Bethany is shopping sale for the whimsical pieces that romanticize life. From dopamine dressing to the maxxing trends on social media, you can go hard this sale to get all the playful, carefree and joyful pieces. “Brands that encompass this whimsy are Mother and Alice + Olivia–which is very happy at the moment.”

Gabi is deep in her Denim era. A popular item with major longevity, denim is the iconic fabric that fuels your days. The jeans selection is a great starting point when it comes to feeling out sale. If you love the cost per wear philosophy, this is where you’ll get your money's worth. “Our sale has denim on denim on denim and everyone needs a new fresh pair of jeans. We have everything from blue, red, green and flower prints.”  

Look to the future, then shop sale. Chris is all about a Proactive era where you track your special events and check your calendar and shop accordingly. Planning ahead and shopping sale for formal occasion dresses and events takes away the last-minute rush (and stress). “You know you have upcoming events. It’s not a surprise. Why not be proactive and take advantage of sale? We have a lot of shoes and bags and then your outfit is complete.”

Jennifer is in her Professional era. Her tips for shopping sale for both men and women is to seek professional office attire pieces because we all need to show up as our best selves at work. From suit sets to skirts and blazers, these sale gems scream asset to the company. “There are a lot of Veronica Beard sets and Theory pieces that are good basics for your wardrobe and you can even dress them down with jeans on the weekend.” 

Save on splurge-worthy pieces and feel good about it. Brie is in her Thinking of Others era that reframes how you shop. Pick up really special pieces as gifts for loved ones so it’s not just a deal but future gift giving in progress. No one is going to tattle if you give the one-for-you and one-for-me excuse. “Start early holiday shopping and buy multiple Jacquemus bags for your daughters or find stocking stuffers.” 

Dress for summer’s sweetness and save big. Blair is experiencing a Buy Now, Wear Now era where airy and lightweight linen, tropical prints and nautical attire are discounted and ready for tomorrow’s boat outing, beach visit and patio party. “Because we had a cooler spring, we’ve never had this large of a selection of summer items left. We have a lot of contemporary and luxury pieces still here waiting for you.”