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Mattel: 70 Years of Innovation and Play


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Our Take On It 

“Innovation became a hallmark of Mattel operations,” said Mattel co-founder Elliot Handler in 1986. “We were unorthodox, venturesome--our people were willing to try new things. This quality, more than any other, has been the key to the company’s progress.” From its humble beginnings producing picture frames for portrait studios to icons including Barbie and Hot Wheels, Mattel has been a master of imagination and innovation for seventy years. 

Celebrating the spectacular history of the Mattel family of brands, this volume brings together archival images from the early years of Mattel and original photography of some of Mattel’s most iconic toys to express the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life’s best moments. Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them. 


The Details (Are Everything)

  • 208 pages
  • 150 illustrations 
  • English language 
  • Released in October 2015
  • W 11.81  x L 14.96 x D 1.18  inches 
  • Hardcover with jacket 
  • 6.25 lb


Designer SKU: 9781614284604

A.K. Rikk's SKU: 350450106

A.K. Rikk's PLU: 350450106