Fun and an extensive denim background is at the heart of Mother Denim. The brand’s indie spirit and model cult following blossomed into a lifestyle brand encompassing sportswear, outerwear and accessories. The 70s California nostalgia is strong here. The name Mother has a duality. Some find the word nurturing and others hear a cuss. If you’re causing trouble and being brazen, you’re probably doing it in Mother Denim.