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Fun and an extensive denim background is at the heart of Mother Denim. The brand’s indie spirit and model cult following blossomed into a lifestyle brand encompassing sportswear, outerwear and accessories. The 70s California nostalgia is strong here. The name Mother has a duality. Some find the word nurturing and others hear a cuss. If you’re causing trouble and being brazen, you’re probably doing it in Mother Denim.