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A Few Thoughts About Runway For Charity

Posted on May 27 2015

“Simplicity is the ultimate sophistication” – Leonardo da Vinci   I recently stumbled upon this da Vinci quote and it got me thinking about our upcoming Runway for Charity event on May 30th.   This event is by far the most extravagant and over the top event we put on! The dress code is creative formal which allows our guest to tweak out their formal wear and have a little more fun dressing than they will do at some other events. Also, every year we arrive at a different theme. This year it was decided that the theme would be “Dark Vintage Circus.” If you know A.K. Rikk’s, you then also know that we like to do everything in a BIG way! At this Greatest Show in Earth we are going to have the largest possible circus tent we can fit in our parking lot. We will also have a smaller tent and The Studio will be transformed into a funhouse! Throughout each space we will have different elements of the circus that will be you back in time to a different era, while maintaining a luxurious standard. Some of these elements will be trapeze artist, snake charmers, sword swallowers, and our annual fashion show that displays our best looks and brands. We will also offer an exclusive tasting menu including a chocolate dipped apple wrapped in 24k gold leaf, foie gras hot dogs, boozy snow cones and that is just the tip of the iceberg. This Dark Vintage Circus is going to be the most amazing event we have ever created!   Now, you may ask where the “simplicity” comes in? Of course this event is going to be over the top. We love to WOW people, but in this circumstance we have been WOW’d and all we can do is give back in the best way we know how. The Helen Devos Children’s Hospital has provided top-notch care for children since 1993. They are truly distinct in the way they strive to not only treat diseases and conditions, but they also treat the whole child.   One of the ways that this event will impact the Helen DeVos Children’s Hospital is in the Congenital Heart Center. “Traditionally, children with congenital heart defects have been treated as small adults with adult medical information and research being extrapolated for children’s care. However, pediatric specialists at Helen DeVos Children’s Hospital are looking to research to find new ways to treat children with heart conditions.” For us to have the opportunity to collaborate with the children’s hospital to raise money so that they can become a better version of themselves is what we are insanely passionate about.   So, through all of the tents, animals, and fun house creativity, please be aware of and focus on the simple message that all of this revolves around. The kids that are under the care of the Children’s Hospital. Their responsibility is far greater than we could ever imagine!   Let the greatest show on earth begin!!