Today as a part of our Behind the Seams with A.K. Rikk's series we’d like to introduce our Director of Marketing, Brittany Madden. She is the newest member to join our family. Brittany finds digital marketing fascinating, as she explains, "The digital landscape is always changing and I want to be on the forefront of what is the most impactful way to market to consumers." Get to know why Brittany loves the connection between customers and brands through a series of questions in our fourteenth Behind The Seams with A.K. Rikk's interview.

What inspires you about the fashion industry?

What inspires me about fashion is how creative the industry is. I am amazed season after season designers are still able to come up with new concepts, new patterns, and new designs. I admire designers unique viewpoints and the details that go into making every outfit special. The industry is always changing and I love to see what's next. 

What intrigues you about marketing?

I love being able to discover people's interests and connecting them with products and services they love. It's interesting to see at what point a brand resonates with a consumer, it starts with awareness but eventually that consumer needs to be inspired by that brand for them to take action. The key is finding what inspired them and to continue doing that to create brand advocates.

How do you continue to increase your knowledge within your craft?

Books, research, training courses, and connecting with others in Marketing. I try to learn anywhere, anytime with anyone. 

What has been your favorite memory since starting at A.K. Rikk's?

I would say that going to Traverse City with the team is my favorite memory! There were so many amazing moments on that trip- one of my favorites was definitely dancing at Sidetraxx with everyone! 

That concludes this Behind the Seams with A.K. Rikk's series interview. Next time you shop with us make sure you say “Hi” to Brittany!